I Am FreeAL HURRA TV

Alhurra’s “I Am Free” campaign turned the channel’s name into a personal declaration of freedom. Through portraits of people expressing their beliefs, ideas, creativity and choices, “أنا حر / أنا حرة” connected individual freedom with Alhurra’s commitment to truth. The idea was simple: freedom of thought and expression needs access to facts, giving human meaning to the channel’s promise, “Truth First.”