Pilot Programmatic PartnershipIFRC

The Programmatic Partnership is perseverance, and teamwork to reach important and meaningful objectives. This this in mind, the concept there took the opportunity to connect and link our campaign to a major universal event, the 2024 Summer Olympic Games in Paris.

The main messages of the campaign used a similar to motto to Olympic Games, initially made up of three Latin words Citius Altius Fortius - meaning Faster Higher Stronger.

This allowed us to boost and amplify our messages and global reach in a timely and efficient way, with the contribution of National Societies around the world. This global campaign featured on the different social account of the Red Cross in Different continent and it will be in 4 languages.