Corn Cubs Aarani’s Bel KysSNIPS

To launch Snips’ new corn cob-shaped chips, we took inspiration from Lebanon’s street corn vendors, who announce their arrival with the rhythmic clicking of metal tongs against their carts. We turned that familiar sound into a song built around “Aaranis bel Kys - corn cobs in a bag.” The playful phrase brought a familiar street ritual to a new snack, becoming the campaign’s signature and the foundation of the launch film.