SorryGOZILLA

For Gozilla, we used what the app couldn’t deliver to highlight everything it could. The campaign opened with a topical apology during Lebanon’s prolonged presidential vacancy: “Sorry, we can’t bring you a president,” before revealing its promise to deliver food, groceries and everyday essentials. A series of absurd films extended the idea through impossible products, from dog food that makes dogs talk to a helmet that predicts the future, giving a practical service a playful, memorable personality.